VIPS

Located conveniently on Av. de Finestrat in the vibrant heart of Benidorm, VIPS is a standout destination for anyone seeking a diverse and comforting dining experience. This family-friendly restaurant effortlessly blends the casual charm of a cafeteria with the satisfying flavors of a classic hamburger joint, ideal for breakfast, brunch, or a laid-back meal any time of day. With the added bonus of reliable Wi-Fi, VIPS is also a great spot for catching up on work or enjoying a relaxed digital break.

The menu at VIPS is a celebration of hearty, well-crafted dishes that promise both flavors and satisfaction. Their signature Smash Gourmet burger is a must-try for meat lovers: two smash-style patties layered with gently slow-cooked pancetta, crispy bacon, sharp cheddar cheese, and a vibrant kick of alioli kimchi and raspberry mustard, all nestled in a soft brioche bun. At €15.25, this burger is a flavorful indulgence that perfectly balances richness with tangy notes. For a smoky, classic bite, the VIPS Burger combines tender beef or crispy chicken with melted cheese, crisp lettuce, crunchy bacon, and their distinctive smoky BBQ sauce, topped off with grilled red onions and pickles, priced at €14.75.

Sandwich lovers are also well catered for here. The Cubano sandwich, packed with pulled pork, melted Emmental and other cheeses, cooked ham, mustard, mayo, and pickles on specialty corn bread with pumpkin and sunflower seeds (€13.75), delivers a satisfying texture and richness. Those craving a hearty and wholesome meal will appreciate the Fundy O’Clock, featuring scrambled eggs, extra cooked ham, turkey breast, and cheddar melted to perfection on seeded corn bread (€10.95).

Importantly, VIPS is thoughtfully inclusive, offering gluten-free options like the VIPS Club Sin Gluten sandwich, which comes toasted with grilled chicken, smoked bacon, tomato, and fresh Batavia lettuce, served with fries (€13.75). The Pollo Oriental Bowl Sin Gluten, featuring tender chicken strips in a tangy soy-pineapple sauce with red peppers, broccoli, cashews, and white rice (€13.20), invites guests to enjoy a lighter yet flavorful choice. The presence of vegetarian and gluten-free choices speaks to VIPS’s commitment to catering to diverse dietary needs, though some guests have noted room for expansion in vegetarian offerings.

Customers consistently highlight VIPS for its warm, family-friendly atmosphere and attentive service. Alina Berezhko praised the tasty potato dishes and suggested expanding vegetarian options, which reflects the restaurant’s ongoing potential to grow and delight its plant-based clientele. Toma Augustavičė appreciated the impeccable service and fresh drinks complementing the well-executed burgers, while Steven Wilder warmly recalled the help he received despite language barriers, showcasing VIPS’s welcoming and accommodating staff.

What also stands out is VIPS’s prime location near Benidorm beach, making it an ideal pitstop after a morning swim or before an afternoon stroll along the vibrant coastline. With extended opening hours and a quick, efficient service, VIPS is perfectly set up for locals and visitors alike who crave quality and comfort without compromise.

For anyone visiting Alicante, or locals yearning for a reliable spot to enjoy creative burgers, hearty sandwiches, and a friendly ambiance, VIPS is a genuine gem that blends taste, accessibility, and welcoming vibes into every meal.